IT Comunicación took in charge the overall communication of the new concept-store of Natura at C.C L’illa Diagonal, the brand’s flagship in Spain. The agency was in charge of the design and organization of the event, including the invitations to the public. Several artists from the Spanish cinema scene attended the event as well as a representation of the young social scene in Barcelona, following the brand’s culture. Furthermore, IT Comunicación prepared all informative materials and managed the invitations of the media for a previous presentation destined to the press.