The “Semana de la Lucha contra el Cancer de mama”, is a call for citizen involvement. IT Comunicación designed for Fero, a set of actions in order to support this initiative. This was the result of the collaboration of various companies, institutions and individuals from diverse areas within society. More than 40 personalities from business, culture, fashion and sport showed its awareness messages in the windows of 100 shops of Passeig de Gràcia and the pink light illuminated the most unique buildings such as La Pedrera, Casa Batllo, Majestic Hotel and the Hotel Condes de Barcelona. In addition, the designer Jordi Labanda created an exclusive t-shirt dedicated to the fight against breast cancer, which was on sale at all Mango stores in Spain, and whose profits went to Fero.