eHealth Week is a pan-European event concerning the most important technology applied to health, involving the World of Health IT (WOHIT) conference as well as the Conferencia Ministerial of eHealth. The country which holds the European Presidency is the one in charge of hosting the event. For this reason, the 2012 event took place inCopenhagen. IT Comunicación was in charge of the communication of the event within the Spanish market as well as organizing the press travel of Spanish reporters to Copenhagen.