With the aim of rewarding innovative concepts and technologies within the field of contemporary design, the W Hotels Designers of the Future Awards –organized in collaboration with Design Miami Basel– offers upcoming talents within the design field the opportunity to gain recognition inside the professional community as well as the media, distributors and potentially interested collectors. As part of the project in each annual edition since 2010, W Barcelona has brought artworks and installations from some of the winners of the Future Designers Awards to the streets of Barcelona. IT Comunicación is responsible for the organization of all materials for the press in addition to managing encounters with the media and general public during launch events. Furthermore, for its 2012 edition, IT Comunicación coordinated a round table event with the participation of some of the most renowned professionals within the fields of architecture and design.