IT Communication developed the creative concept, production design, and management of PR and media relations on the occasion of the third edition of the “Beca Fero”, which aims to promote translational cancer research inSpainand promote scientific projects with high clinical applicability in oncology. The event consisted of two parts, a press conference in the morning at the restaurant El Principal inBarcelona, and the gala dinner organized at the Museum of Contemporary Art of Barcelona (MACBA) that was attended by HRH The Princess of Asturias and prominent personalities from around the city. The third Fero scholarship was granted to Dr. Laura Soucek, VHIO researcher to investigate the inhibition of Myc oncoprotein present in most tumors.