IT Comunicación developed the creative concept, production design, and management of PR and media relations on the occasion of the first edition of the “Beca Fero”, which aims to promote translational cancer research inSpainand promote scientific projects with high clinical applicability in oncology. The event consisted on two parts, a press conference in the morning at Cosmocaixa inBarcelona, which was attended by HRH the Princess of Asturias, and a gala dinner, attended by prominent personalities from around the city. The first scholarship was awarded to Dr. Fero Jaume Mora, Director of the Dept. of Oncology at the Hospital Sant Joan de Deu deBarcelonato lead an investigation against Ewing Sarcoma.