Barcelona Insiders’ Guide

With the special occasion of the celebration of the “W Barcelona Premiere” programme in March 2010 – a series of events involving the official inauguration of the hotel - IT Comunicacion conceived and coordinated the W Barcelona Insider’s Guide. This guide was created by the Mucho agency in Barcelona and involved interviews and recommendations about the hotel and the social scene of Barcelona with figures such as architect Ricardo Bofill, Ailanto designers, the renowned chef Carles Abellan, and the illustrator Silvia Prada, to name just a few. This book, with editions in Spanish and English, outlines a tour of a variety of trendy and interesting destinations which touch on the city’s architecture, gastronomy, fashion, culture and nightlife. The launch of the Barcelona Insider’s Guide, enriched by the vision of some of the most recognised individuals around Barcelona, has been a unique platform to highlight the link between the hotel, Barcelona, and its people.

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Barcelona Insiders’ Guide